THE GOOD EARTH, 2013
Scent
Composition of essences valued more than money or precious metals in history.
This scent is a vision of a utopic earth. Uplifting, green, strong: the lushness of a deep forest. The arrangement opens with a bright joyous motion, and is grounded with a full body of rare & precious resins.
Upwards motion; powerful joy. The strength of growing, of blooms, of ripening. Building and planting. The good motion of the earth.
Neon pollen greens, yellows, ochre. A trumpet golden spring exploding.
“The good earth is rich and can provide for everyone. The way of life can be free and beautiful, but we have lost the way. Greed has poisoned men’s souls, has goose-stepped us into misery and bloodshed. Machinery that gives abundance has left us in want. More than machinery, we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent, and all will be lost.”
- Charlie Chaplin, The Great Dictator 1942
TOP/Tête: Galbanum, Fresh Leaf Bouquet
MIDDLE/Coeur: Geranium, Peony, Bamboo
BASE: Opoponax, Precious Moss Oil
The Good Earth is part of the original Atelier de Geste scent trio. These are the first three scents Rhee created to embody the concept of olfaction as living theater: elevating moments, intensifying space & time.
These three scents (Blood Sweat Tears, The Good Earth, Wild is the Wind) were created for the three suites of a performance called The Ball of Living Matter. Each scent intensifies each suite and the choreography of colors, shapes, moods, rhythms and forms.
The Good Earth is produced in small quantities by one of the most esteemed historic perfumeries in Grasse, France. The essences are of the highest quality; no parabens, no sulfates, no phthalates. The more natural composition allows for a complex temporal unfolding of notes, and a more earthy yet luxurious fragrance. The formulas do not have any harsh synthetics, minimizing allergens.
Responses to Atelier de Geste Scent Trio:
“I love the concepts behind the perfumes: addiction, wealth, and emotion. For me, they evoke the complexity of being human.” - Katherine Chan, scent & art critic, director of Miguel Abreu Gallery
“A revolutionary idea for scent.” - Agnieszka Gratzka, editor of Metropolis Magazine
Outstanding reviews from WWD, Refinery29
Best New Fragrance Line 2013, from Cafleurebon (www.cafleurebon.com - highest traffic industry fragrance blog)
“Nothing short of miraculous.” - www.fragrantica.com
Photography: Barbara Anastacio